Vital Farms, Inc. is a Certified B Corporation that specializes in ethically produced food products. Founded in Austin, Texas in 2007, the company has grown to become a national brand, partnering with over 300 family farms.
Vital Farms is renowned for its pasture-raised eggs, which are the leading U.S. brand by retail dollar sales. In addition to shell eggs, their product lineup includes butter, hard-boiled eggs, and liquid whole eggs. The company emphasizes humane treatment of farm animals and sustainable farming practices, ensuring their products meet high ethical standards.
A key driver of growth for Vital Farms is their commitment to sustainability and ethical production. The company’s pasture-raised eggs are a standout product, with hens having ample access to outdoor spaces, contributing to higher quality and more sustainable production. Recently, they have also focused on enhancing their butter products, which are now 90% grass-fed, improving both the nutritional profile and taste. Vital Farms’ expansion into more retail locations and increased product variety have also played significant roles in their growth.
Innovation in product offerings and strategic marketing campaigns continue to drive consumer interest and sales. By adhering to stringent animal welfare standards and focusing on transparency in their supply chain, Vital Farms has built a loyal customer base that values ethical consumption. Additionally, their ability to maintain a strong brand presence in a competitive market through creative packaging and effective communication of their values has further cemented their market position.
