The term consumer staples refers to a set of essential products used by consumers. This category includes things like foods and beverages, household goods such as cleaning supplies, hygiene products etc., alcohol, tobacco (etc.) These are those that people use regardless of their financial situation – they’re considered “non-cyclical.” They’ll always be in demand year round no matter how well the economy is doing; these aren’t prone to business cycles because everyone uses them.
Celsius Holdings, Inc. (CELH)
Celsius Holdings, Inc. develops, markets, distributes, and sells functional calorie-burning fitness beverages in the United States and internationally. The company offers its beverages in various flavors, including carbonated orange, wild berry, cola, grape, kiwi-guava, and watermelon; and non-carbonated green tea raspberry/acai, green tea/peach mango, green tea/grapefruit melon, pineapple coconut, watermelon berry, and strawberries and cream, as well as sparkling grapefruit, cucumber lime, and orange pomegranate under the Celsius name. It also provides Celsius Heat, a dietary supplement in carbonated flavors, such as apple jack’d, orangesicle, inferno punch, cherry lime, blueberry pomegranate, strawberry dragonfruit, tangerine grapefruit, and jackfruit.
Coty Inc. (COTY)
Coty Inc., together with its subsidiaries, engages in the manufacture, marketing, distribution, and sale of beauty products worldwide. The company provides prestige fragrances, skin care, and color cosmetics products through prestige retailers, including perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops under the Alexander McQueen, Burberry, Bottega Veneta, Calvin Klein, Cavalli, Chloe, Davidoff, Escada, Gucci, Hugo Boss, Jil Sander, Joop!, Kylie Jenner, Lacoste, Lancaster, Marc Jacobs, Miu Miu, Nikos, philosophy, Kim Kardashian West, and Tiffany & Co. brands. It also offers mass color cosmetics, fragrance, skin care, and body care products primarily through hypermarkets, supermarkets, drug stores, pharmacies, mid-tier department stores, traditional food and drug retailers, and e-commerce retailers under the Adidas, Beckham, Biocolor, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, Max Factor, Mexx, Monange, Nautica, Paixao, Rimmel, Risque, Sally Hansen, Stetson, and 007 James Bond brands. Coty Inc.
Pilgrim’s Pride Corporation (PPC)
Pilgrim’s Pride Corporation produces, processes, markets, and distributes fresh, frozen, and value-added chicken and pork products to retailers, distributors, and foodservice operators in the United States, the United Kingdom, Mexico, France, Puerto Rico, the Netherlands, rest of Europe, the Middle East, Asia, and internationally. The company offers fresh chicken and pork products, including pre-marinated or non-marinated refrigerated (nonfrozen) whole or cut-up chickens; frozen whole chickens; breast and mini breast fillets; pork cuts; added value pork and pork ribs; and prepackaged case-ready chickens, such as whole chickens and chicken parts.
Matthews International Corporation (MATW)
Matthews International Corporation provides brand solutions, memorialization products, and industrial technologies worldwide. The company’s SGK Brand Solutions segment offers brand management and pre-media services, printing plates and cylinders, engineered products, imaging services, digital asset management, merchandising display systems, and marketing and design services primarily for the consumer goods and retail industries. Its Memorialization segment manufactures and markets a range of memorialization products for use in cemeteries, funeral homes, and crematories. This segment offers cast bronze memorials, flush bronze and granite memorials, upright granite memorials and monuments, cremation memorialization products, granite benches, flower vases, crypt plates and letters, cremation urns, niche units, cemetery features and statues, caskets, community and family mausoleums, bronze plaques, letters, emblems, vases, lights, and photo ceramics, as well as architectural products to identify or commemorate people, places, events, and accomplishments.
e.l.f. Beauty, Inc. (ELF)
e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f., W3LL PEOPLE, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States; and internationally primarily through distributors.