PubMatic, Inc. is a digital advertising technology company that provides a platform for publishers to manage and monetize their ad inventory. They offer a cloud infrastructure platform that enables real-time programmatic advertising transactions. PubMatic’s solutions are designed to help publishers increase their revenue by optimizing the performance and reach of their ads.
Key services include a supply-side platform (SSP), which allows publishers to sell their ad inventory in real-time to advertisers. They use data analytics and machine learning to enhance ad performance and targeting, ensuring that ads are shown to the most relevant audiences. Additionally, PubMatic provides tools for header bidding, allowing publishers to maximize the value of each ad impression by receiving bids from multiple demand sources simultaneously.
PubMatic’s platform supports various ad formats, including display, mobile, video, and native ads, catering to the diverse needs of publishers and advertisers. The company aims to create a transparent and efficient digital advertising ecosystem, benefiting both publishers and advertisers through improved ad performance and revenue optimization.
