Zeta Global Holdings Corp. (ZETA) is a data-driven marketing technology company that provides an integrated platform for businesses to enhance customer engagement and optimize marketing strategies.
The company’s proprietary cloud-based platform leverages artificial intelligence (AI) and machine learning to offer personalized marketing solutions, including customer data management, omnichannel engagement, predictive analytics, and customer lifecycle management.
Zeta Global’s services are designed to help businesses understand their customers better, improve targeting, and maximize the return on investment for marketing campaigns. The company caters to a wide range of industries, including retail, finance, healthcare, and telecommunications. Key drivers of growth for Zeta Global include its strong focus on innovation, a vast and diverse data ecosystem, and strategic acquisitions that expand its capabilities and market reach.
The company’s commitment to privacy and compliance, along with its advanced technology stack, positions it as a leader in the marketing technology space. With a mission to deliver actionable insights and measurable results, Zeta Global is well-positioned to support businesses in their digital transformation journey.
