Groupon, Inc. (GRPN)
Groupon, Inc. operates a global marketplace that connects consumers with local merchants offering deals on goods, services, and experiences. The platform delivers discounts across dining, travel, wellness, and entertainment. While once known for flash deals, Groupon is now shifting toward a more sustainable model, helping businesses drive repeat customer visits and long-term engagement.
Groupon’s app and website allow users to browse and purchase local experiences with ease. The company earns revenue primarily through commissions on each transaction. Groupon’s unique value lies in its ability to help small businesses generate foot traffic and customer loyalty while giving users affordable access to activities they might not have tried otherwise.
Recent efforts to restructure operations, reduce costs, and focus on high-value markets have helped Groupon stabilize after years of declining revenue. Growth now depends on improving its digital tools, expanding merchant partnerships, and enhancing the customer experience through personalization and convenience. Chart
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